“The Last of Us” is not only drawing huge TV audiences and buzz, but is now drawing praise from menstrual cup companies for promoting the product and increasing sales.
No major spoilers here, but if you missed last week’s episode… you didn’t see the main character, Ellie, receiving a menstrual cup as a gift. At first, Ellie, who was born in a post-apocalyptic world, seems a bit confused, but then she gets excited once she realizes what she is… saying “gross” with a smile on her face. she.
While the scene was fast-paced, fans went online to celebrate the importance of putting women’s health first and showcasing a reusable alternative to tampons and pads.
A representative for The Flex Co., which makes menstrual cups, told TMZ that they saw a 400% increase in sales in the 2 days after the episode aired on HBO, a testament to the “unprecedented power of the media.” to destigmatize periods”.
At Cora Life, another producer of menstrual cups, a representative says they’re delighted to see a sustainable menstrual care product make it to such a high-profile show…and they’ve also seen a slight increase in orders.
It’s worth noting that ‘Last of Us’ didn’t represent a specific brand, but obviously, it prompted consumers to investigate them.
depiction of the menstrual cup in this week’s The Last of Us… that’s what we like to see
—Emma Keith (@emma_ckeith) February 20, 2023
@emma_ckeith
The Lena Cup is getting more buzz, too: a rep says the market was “energized” by the HBO ad, and everyone is hoping the scene normalizes menstrual cup giveaways.
While the folks at Cora Life say some viewers who tuned in may not have known what the menstrual cup was… now they do, and it makes the scene even more powerful.